PROJECT:
Greenify
BIOLOGICAL VEGGIES
MAIN:
Logo Design
BRAINSTORMING:
Why green?
The prominent use of green, a color commonly associated with nature, plants, and freshness, immediately evokes a sense of nature and health. It symbolizes vitality, growth, and balance, creating a calming and rejuvenating atmosphere. Green is often linked to sustainability and eco-consciousness, making it an ideal choice for brands or products focused on environmental impact.
Leaf
The stylized leaf icon reinforces the connection to nature and adds a touch of organic elegance. It serves as a visual symbol of the natural ingredients and sustainability that define the brand. The leaf signifies growth, renewal, and harmony, making it an ideal representation of the brand’s values. Its simplicity helps maintain a clean, modern aesthetic while reinforcing the message of freshness and eco-friendliness. This subtle yet powerful icon establishes a strong connection with consumers who value natural, healthy choices and eco-conscious products.
Minimalistic design
The logo’s clean and simple design with minimal elements creates a modern and uncluttered look, which can be appealing to consumers seeking natural and healthy products. Its minimalistic style communicates purity and freshness, evoking a sense of authenticity and trust. By eliminating unnecessary details, the logo remains focused on the core values of the brand—health, sustainability, and simplicity. This straightforward approach ensures that the brand is instantly recognizable and memorable, appealing to customers who appreciate clarity and straightforwardness in their choices.
Owner's brief
I’m starting a new food business focused on healthy, organic, and natural products. I want a logo that conveys freshness, nature, and a bit of fun. It should be simple, clean, and easy to remember. The name of the business is ‘Greenify’, which reflects our dedication to providing fresh, sustainable, and health-conscious options to our customers. We aim to create a brand that is approachable, memorable, and resonates with those who value natural ingredients and a healthy lifestyle. The logo should represent our commitment to nature and well-being while maintaining a playful, inviting vibe.
EXTRAS:
Insta stories
